Customize Your Hub's Welcome Emails
The welcome email gives a new member a link to set their password. Sending it is a choice you make when you add someone — and under Hub Settings → Welcome Emails you can rewrite the subject and the full HTML body, or leave them blank to use OBIE's default.
The welcome email is the message OBIE can send a new member with a link to set their password and get into your hub. Sending it is your choice: when you add someone, you decide whether that hub's welcome email goes out. What the email *says* is what you control here — subject line, HTML body, sender name, and reply-to address, all under Hub Settings → Welcome Emails. Leave the fields blank and OBIE uses its default template.
When it gets sent
There's no single automatic trigger — it's a per-hub choice at the moment access is granted.
- Adding a member by hand — the Create User dialog has a Send the {hub name} Welcome Email checkbox. It's off unless you check it, and if you're granting access to several hubs at once you choose which hubs' welcome emails to send.
- Importing a CSV — same choice, applied to every member in the import: check the option to send that hub's welcome email to each imported user, or leave it off and add them silently.
- Zapier and inbound webhooks — the welcome email is sent when the request grants hub access, unless the request explicitly turns it off with send_welcome_email: false.
- Offers — automatic, and it's a different email. Buying an offer always emails the customer their access details right away, using the offer's own access email rather than this welcome email. OBIE writes that access email by adapting your welcome email template, so the work you do here shapes it too.
- Any time afterward — send or resend it from a member's row on the hub's Users page, under Welcome Email.
So a quiet bulk import sends nothing, while a Zapier automation or an offer purchase sends without being asked. Worth knowing which mode you're in before you import two hundred people.
Edit the email
1. Open your hub, select Hub Settings, then Welcome Emails.
2. From Name — the display name recipients see in their inbox. Optional; defaults to your hub's name.
3. Reply-To Email — optional address that receives replies. It has to be verified before OBIE will use it. Both of these are covered step by step in Change Who Your Hub's Emails Come From.
4. Welcome Email Subject — plain text. Default: Welcome to {{hubName}} AI Hub!
5. Welcome Email Template — the body, edited in a rich HTML editor.
6. Select Save.
Use the variables
Variables are swapped in when the email is sent, so one template works for everyone. The available variables are listed under each field:
- Subject — {{hubName}}, {{userName}}
- Template — {{hubName}}, {{userName}}, {{resetUrl}}, {{hubUrl}}, {{ownerName}}
Write them with the double curly braces exactly as shown. A misspelled variable is left in the email as literal text, which is the most common mistake here.
Keep `{{resetUrl}}` in your template. That's the link the member uses to set their password and get in — without it, they have no way to finish signing up. The link expires after 72 hours; after that they can request a password reset from your hub's login page, which is what {{hubUrl}} is useful for.
What the default email says
The default template greets the member by name, tells them their access is ready, and gives them an ACCESS THE AI HUB button pointing at {{resetUrl}}, a note that the link expires in 72 hours, and a sign-off from {{ownerName}} — your organization's owner name. Rewriting it is worth the five minutes: this is the first thing a paying member sees from you.
Check it
Add yourself as a member with the send option checked, using an email address you control, then read the email that arrives. Confirm your sender name, your subject line, every variable resolved to real text, and that the button lets you set a password. If you need another copy, you can resend it from the member's row on your hub's Users page.
Frequently asked questions
- Why does the email come from an OBIE address?
- Emails are sent from OBIE's shared sending domain, which is what keeps them authenticated and out of spam folders. You control what members actually see: the From Name in their inbox and a verified Reply-To Email that receives their replies.
- Can I add members without emailing them?
- Yes. Leave the send option unchecked when you add or import them; they'll have access, and you can send the welcome email later from their row on the Users page.
- What if I break the template?
- Clear the Welcome Email Template field and save. OBIE falls back to its default template.
- Can I edit the password-reset or other system emails?
- No. Only the welcome email is customizable today; password resets and notifications use OBIE's standard wording.
Related help articles
Change Who Your Hub's Emails Come From
From Name sets the sender name members see and Reply-To Email sets where their replies go, both under Hub Settings → Welcome Emails. The reply-to address must be verified by opening a link OBIE emails it, in a browser signed in to the OBIE account that owns the hub.
Read moreResend a Welcome Email to an Existing User
You can resend a welcome email to any user from the Users page — open their menu, choose Welcome Email → Resend Welcome Email, and OBIE queues a fresh copy within seconds.
Read moreAdd Members and Control Who Can Access Your AI Hub
Only people you give access to can sign in to your AI Hub. Add members from the Users page one at a time or by CSV, let an offer grant access automatically, and optionally require tags as an extra gate.
Read more