Create Your First AI Hub with the OBIE Builder

Start the builder

1. Open AI Hubs from the top navigation.
2. Select Create New AI Hub. You’ll need the Org Admin role to see this button — and if it’s disabled, you’ve reached your plan’s AI Hub limit.

The interview

OBIE opens with one question:

What does someone actually walk away with after going through your work — what changes for them?

From there it asks a handful of follow-ups, one at a time and free of product jargon: how you take someone from where they start to that result, what you deliver along the way, what makes your approach yours. Talk the way you’d talk to a client. Attach files if that’s easier — OBIE accepts PDF, Word, TXT, and Markdown — and folds them in. You can answer by voice, too.

When OBIE has the shape of your program, it plays back an outline starting with your AI Hub’s name, followed by the journeys and milestones it plans to create, and asks you to confirm before anything gets built. You’ll also get a quick branding step for your logo and colors.

Pick your build style

Once you confirm the outline, OBIE offers two ways to get to a finished hub:

• Quick Build (Build It All Now) — OBIE builds your entire AI Hub right now: journeys, milestones, and steps, from everything you’ve shared. The build runs safely in the background, so you can navigate away or close your browser and come back when it’s done. Great when you want to see the full picture fast.
• Build Together (Start My First Journey) — OBIE builds the hub outline, then works through each journey with you: asking questions, digging into details, building as you go. It takes longer, but the result reflects far more of what you know.

Neither choice is final — you can refine everything after the build.

When the build finishes

You’ll see Your AI Hub is Ready with two buttons: Preview as User (experience the hub as a member) and Go to new AI Hub (open the creator view). One important detail: OBIE saves everything it built as drafts. Members won’t see your journeys until you publish them — see How Do I Make My AI Hub Live?

Come back and refine

The builder isn’t a one-time wizard. After your hub is created, you can reopen the builder at any level — hub, journey, milestone, or step — to keep refining with OBIE. It picks up your earlier interview context, so you don’t start from scratch.

Prefer to build by hand?

You’ll see an Advanced Mode link at the bottom-right of the builder that skips the AI interview and walks you through the setup sections manually. You can mix approaches: build with OBIE first, then fine-tune everything by hand.