Set Up the Offer Block: What's Included and Bonuses
On a paid offer, select the Offer section in the Content tab to edit the block where visitors check out. You can set the heading, subhead, what's included list, bonuses with their value, and text under the button, while the offer's name, description, and price come from the offer itself.
Open your paid offer, go to the Content tab, and select Offer. This is the block where visitors see what they get, the price, and the checkout button. You can edit the heading, list what's included, add bonuses, and add a short line under the button.
The Offer section is only available on paid offers. It's where the hero button sends visitors, so it's the most important block on a paid page.
What comes from the offer itself
The block shows your offer's name, description, and price automatically. You don't type them here. If you change them on the Product tab, the block updates to match. To change the name or description, see Change an Offer's Name, Link, Description, or SEO Title. For pricing, see Set Your Offer's Pricing. If the offer has no description, the block shows "Full access to" followed by the offer name.
The fields you edit
- Section heading: the title of the block. It starts as "Everything you get." Leave it blank to hide the heading.
- Subhead (optional): a line under the heading.
- What's included: one line per thing the buyer gets. Select Add an inclusion to add a line.
- Text under the button (optional): a short reassurance under the checkout button, like "Cancel anytime."
- Background color and Light / dark: the look of this section only.
Add bonuses
Select Add bonus for each extra you want to show. Bonuses appear under the heading "Plus these bonuses, included free." Each bonus has:
- Name: what the bonus is called.
- What it is: a short description.
- Bullet points (one per line, optional): details, one per line.
- Value: the value shown beside it, like $49.
For example, Walsh Consulting Group might add a bonus named "Proposal Template Pack," described as "Ready-to-send proposals for new clients," with a value of $49. The value is display text only. It doesn't change what buyers pay.
Use Move up and Move down to reorder inclusions and bonuses.
More than one Offer block
You can add a second Offer section with Add section, for example near the bottom of a long page. When visitors select the hero button, they go to the first visible Offer section on the page. See Add, Hide, Reorder, and Remove Offer Page Sections.
Changes save to your draft as you go and go live when you publish.
Frequently asked questions
- Why can't I change the price in the Offer section?
- The price comes from the offer's pricing settings on the Product tab, so the page and checkout always match. Change it there and the block updates.
- Does the bonus value change what buyers pay?
- No. The value is text shown on the page. What buyers pay is set by the offer's pricing.
- Why don't I see the Offer section on my free offer?
- The Offer section is only available on paid offers. Free offers use a sign-up popup instead of a checkout block.
Related help articles
Add, Hide, Reorder, and Remove Offer Page Sections
Open your offer and use the Content tab to manage page sections. Select Add section to draft a new one with AI, drag the handle to reorder, use Hide section to take one off the page without losing its copy, and Remove section to delete it.
Read moreSet Your Offer's Pricing: One-Time, Payment Plan, Monthly, and Annual
On the offer's Product tab, set Access type to Paid, choose Subscription (Monthly, Annual) or Purchase (One-time payment, Payment plan), turn on the options you want, and select Save. Buyers pick from the options you turned on at checkout.
Read moreAdd a Guarantee, Deadline, or FAQ to a Paid Offer Page
On a paid offer, open the Content tab and select Add section, then choose Guarantee, Deadline, or FAQ. A guarantee has a title and description, a deadline shows one of three urgency messages with your own timing text, and an FAQ holds your questions and answers.
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