What Is an AI Hub?

An AI Hub is the core unit of OBIE. It's a branded, self-contained space where your members experience your program. Think of it as your own AI-powered site — complete with its own address, branding, content, and member accounts.

What a hub contains

A hub is the container for everything you build. Inside it, you'll find:

• Journeys — guided programs that walk members toward outcomes through milestones and steps.
• Conversations — open-ended AI chats built from templates you define.
• Documents — files you upload (frameworks, guides, transcripts) that the AI draws on when talking with members.
• Offers — landing pages with pricing and checkout that control how people get access.
• Users — your members, each with their own account and progress.

Your hub, your brand

Every hub gets its own address — a subdomain like yourname.obie.io, or your own custom domain. You control the look and feel: logo, colors, theme, and background images. Members see your brand, not OBIE's.

Hub settings

From your hub's Hub Settings page, you can configure:

• Base Prompts — purpose, tone, and industry settings that shape how the AI communicates with members.
• Core Questions — questions inside your steps whose answers carry forward, so later AI conversations stay personalized.
• Customize — theme, logo, colors, and background images.
• Custom Domain — connect your own domain so members visit your URL, not an obie.io subdomain.
• Hub Access — control who can access the hub and how.
• SEO — meta title and description for search engines.
• Welcome Emails — customize the email new members receive.
• Analytics — tracking and analytics configuration.

One account, multiple hubs

Your OBIE plan determines how many AI Hubs you can create. Each hub is independent — its own journeys, members, branding, and settings. If you run multiple programs or serve different audiences, you can create separate hubs for each.