How Visibility Rules Work

Visibility rules give you fine-grained control over what members see and when. Instead of showing everything at once, you can reveal content as members progress, reach a date, carry specific tags, or meet other conditions.

Where visibility rules appear

Visibility rules are available on four entity types, and they work identically in each place:

• Journeys — Settings → Visibility Rules
• Milestones — Settings → Visibility Rules
• Steps — in the step editor under Visibility Rules
• Conversations — Conversation template Settings → Visibility Rules

The condition types, the editor, and the behavior are the same everywhere. Learn it once and it works across your entire hub.

Condition types

You can build rules from eight types of conditions:

• Finished a Step — the member has completed a specific step in your hub.
• Answered a Question — the member has submitted an answer on a specific step.
• Choose a Specific Answer — the member picked a particular multiple-choice option on a step.
• On or After a Date — content unlocks starting on a calendar day you choose.
• Before a Date — content is hidden after a calendar day (useful for limited-time content).
• Time on Platform — the member's account has been active for a certain number of days or hours.
• User Tags — the member has (or doesn't have) specific tags on their account. You can require all tags, any tags, or exclude tags.
• Active Offer — the member currently has access through one of the offers you select.

Combining conditions

You can combine multiple conditions using AND (all conditions must be true) or OR (any condition can be true). You can also nest groups to build more complex logic — for example, "completed Step A AND (has Tag X OR has Tag Y)."

No rules = always visible

If you don't add any visibility rules to a journey, milestone, step, or conversation, it's visible to all members at all times (as long as the journey is published). Visibility rules are entirely optional — add them only when you need to gate access.

Preview your rules

The visibility rules editor includes a Preview button so you can see how the rules behave before saving. Use it to verify that the conditions work as expected.